Project

Music video for Snowman by Wys

"Lofi Girl" is a French record label and YouTube channel founded in 2015. It offers live streaming of lo-fi hip-hop music complemented by Japanese-style animation featuring a girl studying or relaxing. Despite our usual focus on working with video game developers, we decided to explore new territory by creating a music video for Wys's song "Snowman." Collaborating with the iconic character Lofi Girl proved to be an exceptionally rewarding experience, amplified by the positive response from her YouTube channel's community. On the flip side, it posed a challenge due to the video's more narrative nature and its extended duration, surpassing the typical length of our regular work.